We helped entrepreneur Heidi Waltermire establish a marketing plan for her business Sun Bee’s Trees. Here’s what she had to say about her time working with TIC!TIC: What problem were you trying to solve when working with The Impact Collective?HW: Marketing! I found it intimidating, way too time consuming, and ineffective.TIC: What made you happiest about working with TIC?HW: Learning is one of my most favorite things. Knowledge is power, baby! But learning in an unsupportive environment doesn’t work so the beauty of the Impact Collective is they had the knowledge to share and the support to give.TIC: What was the thing you benefitted the most from?HW: They taught me the structure of marketing. This is suck a simple concept but without it’s just a bunch of scattered ideas and blank stares. With the structure I can now plan ahead, see what I am missing, and test the effectiveness of various marketing tactics.TIC: How has the work TIC did with you impacted your business since project completion?HW: It has helped me streamline our brand and communication. It’s like being given the proper prescription for glasses. I can see now where as before it was all blurry.
