Sarah and Rebecca first met on a trip to Colombia in 2017, as part of their MBA program in Social Innovation and Social Entrepreneurship. They both knew they wanted to make a difference in the world, and they knew they wanted to do it through social entrepreneurship, but at the time they weren’t quite sure how. They went down their own paths for a few years after graduating from the program - learning lots, trying new things, but never quite feeling fulfilled.Then came 2020 - we all know what happened then. Sarah and Rebecca leaned on what they knew best - helping and solving problems. They both signed up to volunteer by helping local businesses pivot during the worst of the pandemic. They realized 2 things - they really liked working together, and they still held those closely aligned values around social impact, the B Corp movement, social entrepreneurship, and wanting to change the way people were doing business.So they started getting together and having conversations about what they could create together. They did what they did best - brainstormed and strategized. Fans of design thinking, they decided to start with the problem. And there was one they were particularly passionate about - throughout their careers they had worked for and with many mission-driven and purpose-led companies, companies with grand visions and inspiring stories. But when they took a peek inside, they found that sometimes it was all talk, or sometimes the “mission work” lived with just one person or team, or sometimes the impact took the form of a bunch of ad hoc programs here and there that felt disjointed. They wanted to solve that problem - to bring strategy to social impact.They decided to use their collective knowledge as MBAs with experience in consulting, finance, sales, operations, start ups, nonprofits, and most importantly, social impact to help businesses integrate doing good into how they do business - so their social impact drives their business success. Because they knew a different way of doing business was possible. And they wanted to do it together, with the power of collective action.
