We just finished up a great project with a certified B Corp who was working on recertification, and have been reflecting on some of the unexpected outcomes our client experienced. We always tell our clients how powerful the B Corp assessment is, and here are some tangible examples of that.
Some of the benefits our client experienced:- #Inspiration - Inevitably, when we walk clients through the assessment, they say things like “Oh, I hadn’t thought of that,” and “Huh - we could definitely do that.” The parking lot list tends to get long! Since the assessment touches on so many aspects of a company’s operations, there are often areas where companies can do better that they hadn’t really considered before - which can be very exciting when it translates to a higher B Corp score!
- #ContinuedLearning - On this project we happened to be working with a new CEO, who wasn’t at the company when they went through their initial certification. This was a great way for her to learn about the ins and outs of the company’s operations, through the lens of their mission and impact. Even for team members who aren’t new, they inevitably learn new things about the company and its operations (especially because the assessment is updated every few years).
- #TeamBuilding - Since the assessment is holistic and involves all aspects of a company, it can be a great way for team members to learn about what other team members are doing and the WHY behind it. There are often new processes to implement or change - those are great opportunities for teams to engage around a project that directly ties to the company’s impact.
We highly recommend companies check out the B Impact Assessment , whether you plan to get certified or not. These are just a few benefits of going through the process - there are many more! And reach out if you’d like to hear more about our Roadmap to B Corp Certification or Recertification offering! 
